A PUNCH* ABOVE THE REST
ISTD: Numbers Brief | 2020
PUBLICATION
Content Creation | Editorial | Typography |
Research | Copywriting
A Punch* Above The Rest is a typographical response to the 2020 ISTD brief ‘Significance of Numbers’. The brief asked individuals to reflect and respond to just how important numbers are in our day to day lives.
Boiling down to the base of all current technology is the language of binary. In a time now that feels as if ‘1’s and 0’s are floating unseen above our heads’, binary existed once in a tangible form as Punch Cards. Punch Cards are the earliest icon of the Information Age and the precursor to the Binary Code we all know today. They were a golden era of programming; the ubiquitous instalment in the worlds of data processing and popular culture. Their impact was huge but today they go unnoticed in our current zeitgeist of technology.
This is my homage to one of the most important developments in the modern age of information, technology and numbers; these little and ‘unassuming’ pieces of card.
Everything boils down to those 1’s and 0’s.
A Punch=1, No Punch=0.
Research | Copywriting
A Punch* Above The Rest is a typographical response to the 2020 ISTD brief ‘Significance of Numbers’. The brief asked individuals to reflect and respond to just how important numbers are in our day to day lives.
Boiling down to the base of all current technology is the language of binary. In a time now that feels as if ‘1’s and 0’s are floating unseen above our heads’, binary existed once in a tangible form as Punch Cards. Punch Cards are the earliest icon of the Information Age and the precursor to the Binary Code we all know today. They were a golden era of programming; the ubiquitous instalment in the worlds of data processing and popular culture. Their impact was huge but today they go unnoticed in our current zeitgeist of technology.
This is my homage to one of the most important developments in the modern age of information, technology and numbers; these little and ‘unassuming’ pieces of card.
Everything boils down to those 1’s and 0’s.
A Punch=1, No Punch=0.